January’s Whack ‘em All numbers
Not a bad first month! We released the 99 cent version of Whack ‘em All on Christmas Eve, 2008 and the free version on January 21st, 2009.
At the end of January, the free version of Whack ‘em All was about the 5th most popular free family game and had just entered the top 100 free apps overall.
Total US sales for January were $530. As we didn’t earn more than the minimum payout of $250 in any of the other countries, that will be our total income from Apple for January. We also earned $182 with AdMob and $137 with the iTunes Affiliate Program. That brings our total to $849.
The numbers for AdMob are interesting. We served 1.96 million ads during January. AdMob could only deliver banner ads 81% of the time. 6,364 people clicked those ads for a total of 2 cents earned per click (.4% click through rate). For folks considering going the free app with advertising route, those should be eye-popping numbers! 
February is going to be a fantastic month for us as we’ve already earned double or triple January’s amount (hard to tell as the affiliate program hasn’t publishing earnings in about 2 weeks).
