Check it out!
Check it out!!
Fred had an awesome work-at-home tech job. He was a confirmed bachelor… tailgating, video games, sports. Then he met Daisy. Now his life is spinning faster than a load of laundry! Help Fred adjust to family life before he gets overrun by… STINKY SOCKS!!!
App Store link: http://bit.ly/stinkysocks
Promo code (first come, first serve): TJXRWNXF6FFK
Is it possible? Yup. Read on!
I’m the lead developer for Fairlady Media, Inc where we’ve developed 10 games (and counting) with over a million downloads. The projections that follow are based on our experiences with advertising games for the iPhone and ipod Touch on Apple’s App Store.
More than 125,000 developers are registered to create apps for the iPhone. That’s a lot of competition. Can only the biggest developers (EA,Gameloft,Freeverse,etc.) make it into the Top 25? Nope, everyone’s welcome!
While its certainly possible to make great money with apps that never get into the Top 25, most developers want very badly to be on that list. Being in the Top 25 during the last week in 2009 meant a profit of between $12,000 and $22,000 a day.
Conventional marketing ideas have evolved as hoards of developers fight for spots in the lucrative Top 25. Outside of getting lucky (defined as getting featured by Apple, getting reviewed by one of the major review sites or getting into the Top 25 through pure chance), most developers end up looking at buying in-app ads for your app to boost sales numbers long enough to raise your rankings.
To get into the Top 25 with a free game, you’ll need to average more than 10,000 downloads per day. A Top 10 free app will average more than 20,000 downloads a day. Less ambitious? To be in the top 100 free games in a gaming category like Family Games, you’ll still need to average more than 2,000 downloads per day.
AdMob is currently the leading in-app advertising company. At AdMob, the minimum cost for a click on your ad is 5 cents. The highest conversion rate (how many people download your app after clicking on your ad) we’ve ever experienced is 20%. Using that as an average, you would have to purchase 50,000 clicks to get 10,000 downloads. That would add up to $2,500 per day. Note that this conversion rate would be optimistic for free games and would be much lower for paid games.
AdMob’s cost structure is based on bidding. That means that by bidding 5 cents per click, you’ll be competing against others who bid as much as 60 cents per click. In our experience, you would need to average at least 20 cents per click to actually get 50,000 clicks in a single day. That means $10,000 per day.
Our experience is that rankings on the App Store are based on a 3 day average. That means that you would need to maintain your ranking for 3 days to achieve the highest ranking possible.
Total cost to be in the Top 25 by advertising with AdMob? At least $30,000.
Too much? How about raising your ranking from 75 to 10 for a free game in a gaming category like Family Games? That would mean going from 1,000 downloads per day to at least 4,000 downloads per day. At least $9,000.
We have now tried this experiment 4 times for 3 different apps. Results have varied and are very hard to quantify. Our best results were for Spazzle, which went from several downloads a day and complete obscurity to 14th overall. Total ad spend: $5,850 (with another $4,600 after we got into the Top 25). This was in February of 2009 so the volume of the App Store was much less at the time. We were also on the front page of CNET, Digg and several other sites during that month.
Let’s say you read this article and decide to take the plunge (we’re not liable!). Let’s further say that you achieve the expected results (don’t blame us if you don’t). Congratulations! You now have a highly ranked app!!! How long will that last? For us, it depends entirely on the quality of the app. A great app with a great icon, name, screen shots and description may retain its position for months or years. Spazzle is still ranked in the top 50 in the Family Games category a year after its release.
Merry Christmas (Eve) everyone!!
Today marks the 1 year anniversary of Spazzle’s (then called Whack ‘em All) release on the Apple iTunes App Store!
Since then, we’ve released 4 additional titles and have had over 1 MILLION downloads! We’ve also developed titles for 2 other companies and have a new game almost done. We just had our best earnings day this week for Spazzle and are very excited about the coming year.
It’s been a fantastic ride! Thanks to all our customers!
More at: http://fairladymedia.com
I walked into Global Village Organic Coffee on Hillsborough Street in Raleigh this morning and decided on a whim to try their new single cup, brewed just for you, organic coffee. The owner (who is awesome!) walked me over to a special counter and guided me through a 4 minute presentation and hands-on brewing process that produced quite possibly the best cup of coffee I’ve ever had! If you’re in the area and in the mood for a ridiculously good cup of coffee, you’ve got to try this!
First: We had to change the name of Whack ‘em All to Spazzle after a trademark infringement dispute. Our sales dropped over 50% after the name change, probably due to the brand recognition we built up around the previous name. Hopefully other indie developers will learn from our harsh lesson…
Second: Spazzle II: Disco Blitz was released earlier this week on the App Store! Go check it out! We’re already in the top 100 of the Family Gaming category!
Third: We’ve got pirates again! I don’t know that I’ll go to the trouble like last time of tracking down the pirate, but as of this morning, 70% of our users are pirates More on this as our usage picks up this week and a trend develops.
Thanks for downloading and playing Spazzle!!!
Hey everyone, here are my June stock photography numbers! Not the incredible month I had last month, but I’ll take it! Free money at this point!
I’d have the fancy graphs up, but Shutterstock forced lookstat to stop showing their stats!
I got a report today that my old friend most_uniQue may still be active in the scene…
I read in the internet that you had some troubles with a hacker called most_uniQue who cracked an app of you. I’m in the same situation now. My game was released on friday evening and he cracked it on saturday morning. Now it’s on appulo.us.
As it seems you contacted most_uniQue by email. I searched the internet but I couldn’t find his email address. Could you please give it to me? I’d like to talk to him about the crack.
Thank you very much.
I reffered X to my earlier post in which I had published most_uniQue’s contact information (readily available via Google). I’m hoping to get a response and see what the deal is. Stay tuned
Check it out! Participating in the roundtable discussion with the other developers leading up to this article was a great experience – thanks to them and the writer, Mike!!